Entrepreneurship is the process of identifying a problem, designing a solution, and delivering it as a product or service for profit. In Nigeria, entrepreneurs are the backbone of the economy — from open-market traders in Balogun Market to tech founders building fintech solutions in Lagos. Entrepreneurship is not just about starting a business; it is about creating value, solving problems, and taking calculated risks to build something meaningful.

Nigeria has one of the highest rates of entrepreneurship in Africa, driven by a large youthful population, limited formal employment opportunities, and a vibrant informal economy. SMEDAN reports that over 40 million MSMEs operate in the country, contributing nearly 50% of GDP. Learning the fundamentals of entrepreneurship equips you to contribute meaningfully to economic growth and create jobs for yourself and others.